Splash and go
by fruit of the loom
In this project, I was tasked with creating and branding a product for Fruit of the Loom that filled a white space. The product I created was a summer apparel and swimwear line, featuring a quick drying material. The collection features sets including board shorts, a button up top, and one piece swimsuit. My goal for Splash & Go was to create convenience for kids and their parents when going from the water to other activities without needing to have extra dry clothes on hand.
Each Splash and Go set is packaged in a custom box .
For the pop-up shop, I designed a custom Splash and Go van. The mobility of the van allows the pop-up shop to set up at local pools and beaches. This allows the products to be sold in the setting they are intended for.
